For a while now, Mark and I have been debating whether or not to change the sub-title of the blog. The more we discuss the term web 2.0, the more we feel that it is becoming outdated. Where it was once a convenient shorthand for a group of technologies which changed the ways in which people interact with the web, the meaning has become obfuscated through overuse, and it has become something of a cliche in many fields (cf. library 2.0, marketing 2.0 etc.)
So from today you'll see that the title of the blog is "Everyone's a Librarian Now - the changing role of the information professional" - reflecting the evolution of our role in response not just to web 2.0, but to all emerging technologies and the repercussions they have upon the information society.
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